Launch of Greek Joint Venture
Totally Plc, the AIM quoted (ticker ‘TLY’) international publisher and Internet services provider announces today that it has launched a new joint venture with the UK’s leading Greek broadcaster, London Greek Radio (“LGR”).
Together, Totally and LGR have launched www.lgr.co.uk a new portal promoting a raft of new online services including dating, directory, property and recruitment targeting the UK’s Greek community.
Under a five year joint venture agreement, the partners will share equally in all service related revenues and new advertising agreements. Totally will provide use of its proprietary online publishing software suite and advise LGR on commercial online strategy. LGR will provide content, marketing via its 24-hour FM broadcast and established Greek community relationships.
Chris Harmandas, Sales Director of London Greek Radio commented:
“Through our partnership with Totally Plc we have expediently created an exciting new range of online products and services that we expect to drive substantial revenue. Totally’s online publishing technology has proven to be extremely flexible and their team has added significantly to the quality of our online strategy.”
The size and make-up of UK’s Greek community is believed to be similar to the UK’s Jewish community and the new websites have therefore been modelled on the already successful portfolio of TotallyJewish websites that serve various Jewish Communities around the world.
Steve Burns, CEO of Totally Plc commented:
“The launch of the new LGR portal demonstrates our ability to use our proprietary technology and online publishing expertise to successfully target other niche communities, thus building new revenue streams and creating long term value. We expect to announce the launch of further joint venture sites in the very near future”
For further information:
Steve Burns
CEO Totally Plc
T: 020 7692 6929
Abigail Singleton / Leesa Peters
Conduit PR
T: 0207 429 6666
M: 07739 461 061